Again, if you don't see as many positive reviews as you’d like, you need to ask for them. Don’t let your shyness deprive your cleaners of the hours and growth opportunities they deserve. “Faint hearts never won fair ladies,” as Shakespeare explained, goes double for online reviews.
Anytime you speak to a happy client, consider it an opportunity to slip in a request for a review. Whenever you reach out via phone, text, or email to ask how they're enjoying their cleaning, if they respond happily, immediately ask if they’d be kind enough to share those words of praise they just shared on Google or social media.
Be careful about blanket emails to clients soliciting reviews, including links to the pages or promising compensation or discounts for reviews, as Google is smart enough to notice a bunch of traffic suddenly landing on your page without searching for it and suppresses your page if they think they’ve caught you stuffing the ballot box.
Your goal is a slow and steady stream of happy clients, not occasional tsunamis.
The conversation will sound almost identical to the script above for calling clients who have left a good review. Start by saying you’re calling to check in to make sure they’re happy.
When they inevitably say "yes," launch into the thank you so much and, “I’ll be honest, as much as all our clients love our service, they all hired us because they’re busy...” and continue the script from there, asking them to say their kind words to the world.
In reality, you’ll be lucky if 25% of the people you ask remember and bother to do it. So you need to make asking a standard spiel you automatically launch into whenever you find the opportunity.
If you are really low on reviews and desperate to get a baseline started fast, you can sneak an incentive into the mix by making it an incentive for your cleaners, not your customers!
If you tell your clients you're running a bonus program for your cleaners, that if their customer mentions them by name in a positive online review, they get $25, most clients will happily hop online to help earn their favorite cleaner free money.
Again be careful how many people you send this to at once so you don’t flood Google and get flagged.