Marketing, Microfiber, and Math – Why I said “NO!” to Swiffer Dusters

Swiffer alternatives: The Swiffer/microfiber comparison test.

I love a good TV commercial. You know, the ones that pull on your heartstrings. Like the Clydesdales that save the Labrador puppy from the wolf. Or the son that surprises his mom on Christmas morning with a pot of coffee. Or the disabled vet who is now able to clean his home because a HUGE box of Swiffer products was mysteriously left on his doorstep! I don’t drink Budweiser or Folgers but I did try the Swiffer dusters and here’s what I discovered….

Swiffer is great at marketing but their dust collecting prowess and ease of use leaves something to be desired. Their main claim is that their dusters trap and lock twice as much dust as a feather duster. Feather dusters do not trap and lock dust. Let’s do the math… two times zero is still zero. Like and old fashioned feather duster, I found that the Swiffer was actually just relocating dust. Yes, the top of my book shelf was less dusty after using it, but the edge of the shelf had a line of dust that had just been pushed there. It didn’t appear that much got trapped within the duster itself. It was just resettling the dust elsewhere.

Next, I used the duster extender to get the blades of a ceiling fan. The dust and dirt was removed from the fan blades and much of it was relocated to the floor under the fan and the top of my head. Maybe I was using it incorrectly or the disposable pad (more on that later), was already too dirty.

 

I decided to switch out the used duster head with a new one, which wasn’t as simple as it would seem.  Removing it took some finagling and as I was trying to get it off of the handle, the minimal dust I just “captured” was not having any trouble escaping back to the freedom of my living room. I was sure it would be easier with more practice. Trying to find the correct sleeves for the duster prongs was a bit of a challenge too. And then you have to spend the time to fluff out the fibers of the pad – annoying.

The amount of time it took to switch out and fluff up the pad gave me some time to think. The Swiffer duster kit, extender and a box of 16 refills cost just under $24. I had gone through 2 refills in my living/dining room alone. If I were to dust only this area once a week, my supplies would last for 2 months. Refills cost about $11.50. More math… If I kept this up, I would spend $115 more this year, just in refills; just for the living room. $139 just to dust. And, aside from the plastic dust handles, all of those dusters would wind up in the landfill.

Finding Swiffer alternatives isn’t hard when your brother owns an ecommerce company that specializes in supplying high-quality microfiber products to cleaning professionals. Samples are
pretty easy to come by. I asked my dear brother if he had any dusters I could try. I already knew that I could just throw microfiber in the washing machine and reuse it because I use the cloths as dish towels and to dry my car after the car wash.

He gave me the Mini Duster and the Chenille High Duster. The mini duster is about the size of a regular Swiffer.
It actually did attract and capture dust! No more lines of dust on the edges of the shelves and I wasn’t just sweeping it onto the floor either. It stayed on the duster. The same thing happened with the Chenille High Duster. The foam core handle was super flexible and there weren’t any dust bunnies in my hair when I was finished with the fan and hanging light fixtures. The Swiffer/microfiber comparison showed microfiber dusters to be the wiser Swiffer alternatives.


With the microfiber, I didn’t have to stop midway through to switch the duster covers. Once I was finished, the sleeves were easy to pull off and toss into the laundry and I would be able to re-wash them hundreds of times, according to my brother, who is strangely passionate about microfiber.

 

Let’s do a little more math…. The retail for the mini duster, Chenille High Duster, and one extra cover for each is $30.37. That’s all. More than $100 less than keeping me in Swiffer refills for a year. And, if I truly dusted, then laundered once a week, that $30 investment would stretch out at least over two years, probably closer to four before I had to replace them. Overall, the microfiber dusters are far superior as Swiffer alternatives – financially, environmentally, and for better cleaning and hey, keeping my head dust-free too.

While it’s true that Microfiber Wholesale doesn’t have wonderfully produced TV spots to elicit genuine emotion from me, they do have products that work better and will save a nice chunk of change year over year. I suppose it’s best to leave the commercials to Swiffer and the cleaning to microfiber.

Microfiber Bath Towels

At Microfiber Wholesale, we’re always looking to improve our existing product line and introduce new products to the marketplace. For awhile now we’ve been working on microfiber bath towels.

We’ve tried the ones out there and weren’t impressed. It seems that most of the microfiber bath towels on the market are really just over sized cleaning towels. We can do better. We’re getting close to an amazing microfiber bath towel that is unlike the others out there. We’re starting to get pretty excited and wanted to share it with you!microfiber-bath-towels

Our all new microfiber bath towel will be ultra soft yet lightweight. It will super absorbent without that uncomfortable grabby feeling as you dry off – it wicks away the moisture from your skin! It’s quick drying in the dryer which is going to mean huge energy savings. When folded, it takes up less space than a traditional cotton bath towel, making it perfect for the gym, spa or pool. It also will help with the overcrowding in your linen cabinets and closets.

We hope you’re as excited about Microfiber Wholesale’s all new line of bath towels as we are! We can’t wait to show them to you. If you want to be notified when they become available, subscribe to our newsletter here:



Choosing the Best Microfiber Mop System

Hands down, the most frequently asked question around here is, “which microfiber mop system should I buy?” As you’re probably aware, we offer 2 – the Microfiber Mop System and the Premium Microfiber Mop System. Both systems include a handle and frame, 2 wet mop pads and a dust mop pad. But what exactly is the difference?

microfiber-mop-system-angleThe standard sized Microfiber Mop System comes with a 16″ aluminum angled mop frame and a heavy duty aluminum telescoping handle. The unique angled sides of the frame allow you to easily access corners and baseboards. The swivel mechanism on the top of the frames lets the handle pivot down to allow you to reach under furniture. These features are great for living/family rooms, hallways, kitchens and bathrooms. The pads attach to the frame’s 2 rows of hook and loop type material holding them in place until they’re pulled off. The wet mop pads are light weight and easy to fit under a faucet to dampen and then wring out by hand. The Mojave dust mop pad’s outer fringe yarn attracts larger debris like pet hair while the face yarn attracts smaller dust particles.

professional-microfiber-mopThe standard sized Premium Microfiber Mop System comes with an 18″ heavy duty aluminum mop frame and a stainless steel telescoping handle. The heavy duty frame features the same type of swivel mechanism so the handle can lay down flat but the rectangular design of the frame can make getting into corners a bit more challenging.  This frame has 3 rows of hook and loop type material to attach the pads to. The wet mop pads included in this system are our highest quality wet mop pads. The microfiber wraps all the way to the back of the pads to clean the baseboards and the pad has a thicker core which allows it to absorb more liquid. These pads will cover a greater surface area but can be harder to wring out manually. The Mojave dust mop pad is also included with this system.

Both of Microfiber Wholesale’s mop systems are available for upgrade to larger sizes and extra pads are available for purchase.

Here’s our expert opinion…If you’re looking for a microfiber mop for everyday or every-other-day cleaning of your home, apartment or condo, the Microfiber Mop System will perfectly suit your needs. If your application involves a larger space or high traffic areas, or you’re a professional that needs a microfiber mop for clients that you visit less frequently, we recommend the Premium Microfiber Mop System.  Order your Microfiber Mop System today!

Merry Microfiber Christmas!

Merry Christmas from Microfiber Wholesale!

Since our last post about mediocre holiday gifts didn’t exactly drive up sales – it’s OK, we expected that; people prefer jewelry and electronics to cleaning supplies – we needed something to keep our microfiber elves busy. This little project kept them busy for hours! So, without further ado, we present to you our Microfiber Christmas Tree!!

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What do you do when you happen upon a couple cases of microfiber fluffy dusters in forest green? Forget about them until Christmas and then, make an amazing tree from them! And check out the ornaments and gifts! They’re all made with our Microfiber products! The bow and some ornaments are made from our 8″x8″ Microfiber Silk Cloths and the gifts are wrapped with our 16″x16″ Buff Pro Multi Surface Towels and our 16″x16″ Ultra Plush Microfiber Towels

We know that you already know that Microfiber is the best way on earth to make your home sparkle. Impress your guests this holiday season with Microfiber Wholesale’s line of dusters, towels and mops. Merry Christmas!

A Mediocre Gift Idea

Last year we implored you to not buy our products as Christmas gifts…and to our dismay, you listened. Seriously, it was one of the worst converting emails we’ve ever sent… so thanks for listening, I guess.

If you don’t know what we’re talking about, last year at this time we sent this: An Awful Gift Idea. We explained how we desperately want to capitalize on the spending frenzy that goes on this time of year, but since we sell products that don’t really make great gifts, we couldn’t think of one legitimate reason to tell people to buy microfiber cleaning products as gifts.

Over the last year we’ve worked hard to come up with a great gift idea so we could take part in the spend-a-thon that’s taking place. I’m sad to report that we were not triumphant. We did, however, come up with something that’s a great product, just not a great gift. It’s not a horrible gift, either. It’s so-so. It’s passable. It’s somewhere between a new sweater and a pair of socks. It’s downright mediocre.

Behold: our Buff™ Home Microfiber Kitchen Towels!

The best we can figure is that you’ve got a 50/50 chance of getting a good reaction. Appropriately, we put our mediocre Photoshop skills to work. You could end up with either…

or-2

So, maybe you should just buy them for yourself! You can do so on the home of Professional Quality Microfiber (our website) or on Amazon.

buff-home-amazon-w-picture

buy-on-amazon

buy-on-microfiberwholesale

 

Congrats to Jess Baidwan!

We want to recognize our friend, and one of the most knowledgable guys we know in the cleaning industry, Jess Baidwan for well deserved recognition in CleanLink. Jess is the custodial supervisor at Southern Ute Indian Tribe. We know first hand how seriously Jess takes his work and how important it is to him to get the right cleaning supplies and equipment in the hands of his team. Check out the article in which Jess describes how he motivates his team and what they’ve been able to accomplish.

Way to go, Jess!

New: Looped Microfiber Wet/Dry Mop Pads

We have a new microfiber mop pad in stock, our Looped Microfiber Wet/Dry Mop Pads. As you might have guessed it can be used wet or dry. It’s really designed for use in commercial applications, but there’s no reason why it can’t be used as an everyday, all purpose type mop for homeowners.

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Here are a few of the features:

  • Available in 4 colors so the can be used as part of a color coded cleaning program
  • Looped yarn means increased capacity for soil, so it’s great for high traffic areas.
  • More absorbent than regular mop pads so it’s more versatile, it can even be used to clean up spills.
  • Velcro back makes it compatible with any of our 16″ or 18″ flat mop hardware .

And benefits:

  • Since it can be used wet or dry, you can now just use one type of pad.
  • Color coding prevents you from cross contaminating with your mops.
  • Saves you money by eliminating wasteful disposable mops like Swiffer!

Click here to order Looped Microfiber Wet/Dry Mop Pads Now!

New Items: Buff™ Pro Multi-Surface Microfiber

This is huge… and maybe a little crazy. I decided to take a perfectly good product, our best seller in fact, and change it. It’s a change for the better (by far), but a change none the less. I evidently don’t believe the old adage “if it ain’t broke, don’t fix it”. It wasn’t broken, but I fixed it anyway.

I’m talking about our All Purpose Microfiber Towels. It was a very good towel, but we wanted to make it better. We wanted a towel that was far and away better than the other microfiber towels at the same price point. We succeeded. The new towel is called:

Buff™ Pro Multi-Surface Microfiber

Buff Pro Multi-Surface Microfiber

12″x12″ Buff™ Pro Multi-Surface Microfiber Cleaning Cloth  |  16″x16″ Buff™ Pro Multi-Surface Microfiber Towel

Let me tell you why it’s better:

More Durable – We tested several materials and found this one to be the most durable. Then we made it even better by adding more stitching on the border. Instead of 3 thread overlock stitching, we’re using 4 thread. This will increase the lifespan of the cloths.

More Microfiber – Most microfiber is woven into 100% polyester ground. We wanted more so we had our factory make Buff™ with microfiber blended into the ground. So, the loops that make up the terry material are actually woven into microfiber. This increases the cleaning power and absorbency of the material.

More Weight – The spec for these towels is officially 300 grams per square meter, just like the old towels. However, unofficially they’re closer to 330 GSM. We just wanted to give you a little more!

Multi-Purpose on Stove Top

They’re also softer and more absorbent than any other towel at the same price point.

To start with we’re carrying it in the 16″ x 16″ Towel size and the 12″ x 12″ Cleaning Cloth size. We’ll be adding other sizes later. We also have them available without the branded tag, so if you’re reselling them you don’t have to worry about your customer tracking us down (you can find the link to the unbranded version on the page for the branded version).

 

Order your new Buff™ Microfiber today!

The Finisher Disposable Wet Mop!

Introducing The Finisher Disposable Wet Mop! Finally a wet mop that’s so cheap you can use once and toss without feeling guilty! Hardly a minute went by without somebody clamoring for a disposable wet mop, so here it is (just kidding, nobody ever asked for this, but here it is anyway)! The Finisher was designed for two things; laying floor finish and picking up disgusting messes that you just want to dispose of.

Disposable Wet MopSometimes a mess is so bad, so disgusting, that you don’t want to try to use an expensive mop to clean it up. You just wont to sop it up and throw the mop away. That’s what this mop is for. When your pet has an accident, when you spill something like paint or oil. It’s great for that. It’s also great for healthcare and industrial applications. Use it in the operating room to mop up bio hazards, use it in industrial settings to mop up hazardous materials.

It’s also great as a finish mop for two reasons:

A. It’s inexpensive, you won’t have to worry about thoroughly rinsing the mop as soon as you finish before the finish dries.

2. (I did that on purpose) The Finisher doesn’t lint like cotton mops, so you won’t see little fibers in your otherwise sparkling floor!

So, what are you waiting for… everybody has a need for the Finisher! Click here to order your Finisher Disposable Wet Mop today!

New Product: 14″x14″ Microfiber Suede Cloths

We recently added a new product! We’ve always had a small microfiber suede cloth, but we had lots of requests for a large microfiber suede cloth for cleaning things like TV screens, computer monitors, tablets, etc. It’s a new material for us, they’re an improvement over our old suede cloths. In fact, the reason we decided to make a change in the material was because of how well this material performed. We now have it in the new 14″x14″ Microfiber Suede Cloth and the 6″x6″ Microfiber Suede Cloth.14x14_Microfiber_Suede_Cloth xx

As you guys know if you read our blog or newsletter, I’m kind of a geek when it comes to cleaning. So, when I tested the sample I was pretty blown away by how it performed. Irene and I took it out to one of the shipping stations in our warehouse. Warehouses are dusty places, ours is no exception… even though we’re pretty clean. So we took this sample out to the warehouse to see how well it cleaned the computer monitor. We noticed something pretty cool, dust practically leaped from the screen to the cloth! I say practically because it didn’t exactly jump… but it did transfer from the screen to the cloth just by lightly touching the dust. It’s pretty amazing. This means you can use this cloth to pick dust without really wiping… so if you’re concerned about dust scratching a screen (or glass or whatever else) you can use this cloth to pick up instead of wipe up. It actually picks up the dust.

The new 14″x14″ cleaning cloth has sewn edges, the 6″x6″ cloth has zig-zag edges. The 14″x14″ cloth has our branded label sewn to the cloth, the 6″x6″ cloth has no label. They’re both available in white (Great for printing!) or dark gray.

Order your suede cloths now!

6×6 Microfiber Suede Cloth & 14×14 Microfiber Suede Cloth