Merry Microfiber Christmas!

Merry Christmas from Microfiber Wholesale!

Since our last post about mediocre holiday gifts didn’t exactly drive up sales – it’s OK, we expected that; people prefer jewelry and electronics to cleaning supplies – we needed something to keep our microfiber elves busy. This little project kept them busy for hours! So, without further ado, we present to you our Microfiber Christmas Tree!!

christmas-tree-2

What do you do when you happen upon a couple cases of microfiber fluffy dusters in forest green? Forget about them until Christmas and then, make an amazing tree from them! And check out the ornaments and gifts! They’re all made with our Microfiber products! The bow and some ornaments are made from our 8″x8″ Microfiber Silk Cloths and the gifts are wrapped with our 16″x16″ Buff Pro Multi Surface Towels and our 16″x16″ Ultra Plush Microfiber Towels

We know that you already know that Microfiber is the best way on earth to make your home sparkle. Impress your guests this holiday season with Microfiber Wholesale’s line of dusters, towels and mops. Merry Christmas!

A Mediocre Gift Idea

Last year we implored you to not buy our products as Christmas gifts…and to our dismay, you listened. Seriously, it was one of the worst converting emails we’ve ever sent… so thanks for listening, I guess.

If you don’t know what we’re talking about, last year at this time we sent this: An Awful Gift Idea. We explained how we desperately want to capitalize on the spending frenzy that goes on this time of year, but since we sell products that don’t really make great gifts, we couldn’t think of one legitimate reason to tell people to buy microfiber cleaning products as gifts.

Over the last year we’ve worked hard to come up with a great gift idea so we could take part in the spend-a-thon that’s taking place. I’m sad to report that we were not triumphant. We did, however, come up with something that’s a great product, just not a great gift. It’s not a horrible gift, either. It’s so-so. It’s passable. It’s somewhere between a new sweater and a pair of socks. It’s downright mediocre.

Behold: our Buff™ Home Microfiber Kitchen Towels!

The best we can figure is that you’ve got a 50/50 chance of getting a good reaction. We hope they’ll put a smile on your face, after you use them to wipe down your microwave or remove stuck on food from your stove tops. Appropriately, we put our mediocre Photoshop skills to work. You could end up with either…

or-2

So, maybe you should just buy them for yourself! You can do so on the home of Professional Quality Microfiber (our website) or on Amazon.

buff-home-amazon-w-picture

buy-on-amazon

buy-on-microfiberwholesale

 

Congrats to Jess Baidwan!

We want to recognize our friend, and one of the most knowledgable guys we know in the cleaning industry, Jess Baidwan for well deserved recognition in CleanLink. Jess is the custodial supervisor at Southern Ute Indian Tribe. We know first hand how seriously Jess takes his work and how important it is to him to get the right cleaning supplies and equipment in the hands of his team. Check out the article in which Jess describes how he motivates his team and what they’ve been able to accomplish.

Way to go, Jess!

New Items: Buff™ Pro Multi-Surface Microfiber

This is huge… and maybe a little crazy. I decided to take a perfectly good product, our best seller in fact, and change it. It’s a change for the better (by far), but a change none the less. I evidently don’t believe the old adage “if it ain’t broke, don’t fix it”. It wasn’t broken, but I fixed it anyway.

I’m talking about our All Purpose Microfiber Towels. It was a very good towel, but we wanted to make it better. We wanted a towel that was far and away better than the other microfiber towels at the same price point. We succeeded. The new towel is called:

Buff™ Pro Multi-Surface Microfiber

Buff Pro Multi-Surface Microfiber

12″x12″ Buff™ Pro Multi-Surface Microfiber Cleaning Cloth  |  16″x16″ Buff™ Pro Multi-Surface Microfiber Towel

Let me tell you why this professional cleaning towel is better:

More Durable – We tested several materials and found this one to be the most durable. Then we made it even better by adding more stitching on the border. Instead of 3 thread overlock stitching, we’re using 4 thread. This will increase the lifespan of the cloths.

More Microfiber – Most microfiber is woven into 100% polyester ground. We wanted more so we had our factory make Buff™ with microfiber blended into the ground. So, the loops that make up the terry material are actually woven into microfiber. This increases the cleaning power and absorbency of the material.

More Weight – The spec for these towels is officially 300 grams per square meter, just like the old towels. However, unofficially they’re closer to 330 GSM. We just wanted to give you a little more!

Multi-Purpose on Stove Top

They’re also softer and more absorbent than any other towel at the same price point.

To start with we’re carrying it in the larger 16″ x 16″ Cleaning Towel size and the 12″ x 12″ Cleaning Cloth size. We’ll be adding other sizes later. We also have them available without the branded tag, so if you’re reselling them you don’t have to worry about your customer tracking us down (you can find the link to the unbranded version on the page for the branded version).

What Can You Use Them For?

Pretty much anything! Use them to clean off your kitchen appliances like microwaves or to dry your shower’s tile and doors. The possibilities for these towels are seemingly endless! They are going to be your go to cleaning towel for anything that gets dirty.

Order your new Buff™ Microfiber Towels or check out some of our other Microfiber towels, cloths, and wipes! We have a wide selection of microfiber towels, from window cleaning cloths and lens wipes to waffle weave towels and bar towels.

The Finisher Disposable Wet Mop!

Introducing The Finisher Disposable Wet Mop! Finally a wet mop that’s so cheap you can use once and toss without feeling guilty! Hardly a minute went by without somebody clamoring for a disposable wet mop, so here it is (just kidding, nobody ever asked for this, but here it is anyway)! The Finisher was designed for two things; laying floor finish and picking up disgusting messes that you just want to dispose of.

Disposable Wet MopSometimes a mess is so bad, so disgusting, that you don’t want to try to use an expensive mop to clean it up. You just wont to sop it up and throw the mop away. That’s what this mop is for. When your pet has an accident, when you spill something like paint or oil. It’s great for that. It’s also great for healthcare and industrial applications. Use it in the operating room to mop up bio hazards, use it in industrial settings to mop up hazardous materials.

It’s also great as a finish mop for two reasons:

A. It’s inexpensive, you won’t have to worry about thoroughly rinsing the mop as soon as you finish before the finish dries.

2. (I did that on purpose) The Finisher doesn’t lint like cotton mops, so you won’t see little fibers in your otherwise sparkling floor!

So, what are you waiting for… everybody has a need for the Finisher! Click here to order your Finisher Disposable Wet Mop today!

New Product: 14″x14″ Microfiber Suede Cloths

We recently added a new product! We’ve always had a small microfiber suede cloth, but we had lots of requests for a large microfiber suede cloth for cleaning things like TV screens, computer monitors, tablets, etc. It’s a new material for us, they’re an improvement over our old suede cloths. In fact, the reason we decided to make a change in the material was because of how well this material performed. We now have it in the new 14″x14″ Microfiber Suede Cloth and the 6″x6″ Microfiber Suede Cloth.14x14_Microfiber_Suede_Cloth xx

As you guys know if you read our blog or newsletter, I’m kind of a geek when it comes to cleaning. So, when I tested the sample I was pretty blown away by how it performed. Irene and I took it out to one of the shipping stations in our warehouse. Warehouses are dusty places, ours is no exception… even though we’re pretty clean. So we took this sample out to the warehouse to see how well it cleaned the computer monitor. We noticed something pretty cool, dust practically leaped from the screen to the cloth! I say practically because it didn’t exactly jump… but it did transfer from the screen to the cloth just by lightly touching the dust. It’s pretty amazing. This means you can use this cloth to pick dust without really wiping… so if you’re concerned about dust scratching a screen (or glass or whatever else) you can use this cloth to pick up instead of wipe up. It actually picks up the dust.

The new 14″x14″ cleaning cloth has sewn edges, the 6″x6″ cloth has zig-zag edges. The 14″x14″ cloth has our branded label sewn to the cloth, the 6″x6″ cloth has no label. They’re both available in white (Great for printing!) or dark gray.

Order your suede cloths now!

6×6 Microfiber Suede Cloth & 14×14 Microfiber Suede Cloth

 

 

Microfiber Saved My Life!

We have this running joke…

…in my house that I’m going to go broke buying Kleenex and toilet paper. It seems like we go through a ton of it. I have a mild anxiety attack any time somebody takes a Kleenex out of the box. I have a full on melt down when I walk into the bathroom and see an almost empty roll of toilet paper when I know just yesterday it was brand new! Even worse than that, sometimes I’ll see a half a roll on the ground which means my 1 year old was playing her favorite game, “Give Daddy a Heart Attack” by unrolling toilet paper when nobody is watching.

Paper WasterI have three little paper wasters, a 5 year old, a 2 year old and my nemesis, the 1 year old, all of them are girls. (I’m not including my wife on the list of paper wasters because, well… she knows how to read and while I may be dumb, I’m not dumb enough to call her out on my company’s blog.) I have reason to believe that my daughters are on the payroll of International Paper Company.

Recently I was in the garage restocking the shelf where we keep bottled water, our lifetime supplies of ketchup, syrup and ranch dressing (thanks Costco!) and our paper goods. It was then that I realized how truly fortunate I am. You see, while we do consume an inordinate amount of Kleenex and toilet paper, our chub pack of paper towels never seems to get depleted! In our house, when a sippy cup of apple juice gets spilled, or hurled across the room, we soak it up with microfiber. Really, the only thing we use paper towels for is to cover my plate of food that needs to be reheated when I get home late because I was busy at work taking care of our beloved customers (that’s you!).

Seriously, we use almost no paper towels in our house. I was thinking of some of the common things people use paper towels for and what we’ve used to replace them with. Conveniently I’ve added links to our corresponding product pages, aren’t I helpful!

I’ve never used a microfiber towel as an emergency coffee filter or to cook bacon in the microwave, but other than that there really aren’t many other applications that you can’t swap our a paper towel for a microfiber towel.

I think if you can follow my convoluted salesman logic you’ll come to the same self serving conclusion that I did. Here’s the thought process: I stress over the amount of paper my family wastes. Stress kills. We would waste much more if we didn’t substitute microfiber towels for paper towels. Microfiber has saved my life.

Let microfiber save your life too, order some microfiber today!

I didn’t know you had that!

In sales, the worst thing you can hear is the word no. Would you like to buy a microfiber towel? No. Since I lack the tenacity that good sales people have, that’s usually the end of it. However, I’m starting to realize that there’s something salespeople are also told that’s almost as bad as “no”. It’s I didn’t know you had that! I’ve heard it a few times recently and it’s like a punch in the stomach each time I hear it.

I didn’t know you had that usually comes from an existing customer and it usually implies that they would have been buying  that from you all along if you simply would have told them you had that. Of course, there’s positive in it too since it also implies that they will start buying it from you now that they know you have that.

So, allow me to tell you that we have that.

For those of you that only buy Microfiber Towels from us, we also have a great selection of Microfiber Mops that make cleaning all hard flooring types a breeze.

Microfiber Mops

For those of you that only buy Microfiber Mops from us, we also have a wide selection of Dusters including everything from dusters for delicates to mitts to high dusters.

Duster

For those of you that only buy Microfiber Dusters from us, we also have a diverse selection of Microfiber Cleaning Cloths. We’ve got towels to clean your eyeglasses and camera lenses, towels to dry your car, and everything in between.

Microfiber Towels

Color Coding Microfiber at Home

Morton-Salt

I should really buy stock in Morton’s because I take everything with a grain of salt. If I was reading a blog that tried to convince me that I needed different colored microfiber cleaning cloths to clean my house, I’d assume the person writing it was just trying to convince me that I need more cloths. Of course I am… but cut me some slack, I’ve got a family to feed and I sell a product that’s inexpensive and lasts for a really, really long time. Too long if you ask our accountant.

Kidding aside, I’m about to suggest that you use different colored cloths for different areas and different tasks, but despite what I said above my motivation isn’t really to get you to buy something you don’t need. Our pricing is quantity based, but you can combine colors to get to a price break. So, it makes no difference to us if you buy 5 each of 5 different colors for 25 total cloths or 25 of one color. It’s the same price. So, now that we all understand there’s really no financial motivation for selling different colors hopefully we can put that salt back in the shaker and you’ll continue reading with an open mid.

Why Color Code?

Color coding is an easy way to prevent transferring bacteria from one area to another. This is known as cross contamination, and even professional cleaners take careful steps in order to prevent cross contamination. Cross contamination causes infections. Preventing cross contamination is a big part of commercial cleaning (in fact, I just wrote an article on the subject for Cleaning and Maintenance Management Magazine). It’s also an important part of cleaning in hospitals and it should be important in your home. Think about it, you probably wouldn’t use a cleaning cloth on a toilet and then go use it to wipe down your kitchen counters, at least not on purpose. But how can you be sure that you’re not doing that? Mistakes happen.

Color coding can prevent that. You should use at least three colors of microfiber cleaning cloths. Use one color in the kitchen, another color in the restroom, especially to wipe down your toilet, and a third color for general cleaning in the rest of the house.

We have lots of colors of our 16×16 All Purpose Microfiber Towels. Pick 3 or 4 and stick with them. While the color coding program you implement can be custom to you, here’s a common color designation:

  • Red: Restrooms
  • Green: Kitchen
  • Blue: General cleaning and dusting
Color Coded Microfiber Towels

Here’s another thing to think about; laundering your cleaning cloths. We all know that bleach shortens the life of textiles and microfiber is no different. However, bleach is a great disinfectant and if you’re concerned about sanitizing your microfiber cloths you might try using a small amount of bleach when laundering your restroom cloths. Just understand that using bleach will wear the cloths out faster than just using detergent. You can wash them separately or use a pre-wash cycle with a small amount of bleach before adding in the rest of your microfiber. Only using bleach on your restroom cloths will prevent the rest of the cloths from wearing out prematurely.

Microfiber Products For Color Coding

Cross Out Contamination…

Check out the April issue Cleaning and Maintenance Management Magazine for our article on using microfiber to prevent cross contamination in commercial cleaning applications. Here’s the link. Below is an infographic that we created on the subject:

Using Microfiber to Prevent Cross Contamination

As you can see, there is a lot that goes into preventing cross contamination. It’s important to teach cleaning professionals why preventing cross contamination is important, in addition to how to actually do it. The colors are not set in stone, you can customize them to suit your needs, but again, as a guideline, here are the colors we recommend:

  • Red: Sanitary Appliances
  • Yellow: Other Restroom Fixtures
  • Green: Kitchen and Food Prep Areas
  • Blue: Low Risk Areas like offices, classrooms and common areas.

Remember, it’s also important to keep your equipment clean and mind how you handle the dirty and the clean microfiber!