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Marketing, Microfiber, and Math – Why I said “NO!” to Swiffer Dusters

Swiffer alternatives: The Swiffer/microfiber comparison test.

I love a good TV commercial. You know, the ones that pull on your heartstrings. Like the Clydesdales that save the Labrador puppy from the wolf. Or the son that surprises his mom on Christmas morning with a pot of coffee. Or the disabled vet who is now able to clean his home because a HUGE box of Swiffer products was mysteriously left on his doorstep! I don’t drink Budweiser or Folgers but I did try the Swiffer dusters and here’s what I discovered….

Swiffer is great at marketing but their dust collecting prowess and ease of use leaves something to be desired. Their main claim is that their dusters trap and lock twice as much dust as a feather duster. Feather dusters do not trap and lock dust. Let’s do the math… two times zero is still zero. Like and old fashioned feather duster, I found that the Swiffer was actually just relocating dust. Yes, the top of my book shelf was less dusty after using it, but the edge of the shelf had a line of dust that had just been pushed there. It didn’t appear that much got trapped within the duster itself. It was just resettling the dust elsewhere.

Next, I used the duster extender to get the blades of a ceiling fan. The dust and dirt was removed from the fan blades and much of it was relocated to the floor under the fan and the top of my head. Maybe I was using it incorrectly or the disposable pad (more on that later), was already too dirty.

 

I decided to switch out the used duster head with a new one, which wasn’t as simple as it would seem.  Removing it took some finagling and as I was trying to get it off of the handle, the minimal dust I just “captured” was not having any trouble escaping back to the freedom of my living room. I was sure it would be easier with more practice. Trying to find the correct sleeves for the duster prongs was a bit of a challenge too. And then you have to spend the time to fluff out the fibers of the pad – annoying.

The amount of time it took to switch out and fluff up the pad gave me some time to think. The Swiffer duster kit, extender and a box of 16 refills cost just under $24. I had gone through 2 refills in my living/dining room alone. If I were to dust only this area once a week, my supplies would last for 2 months. Refills cost about $11.50. More math… If I kept this up, I would spend $115 more this year, just in refills; just for the living room. $139 just to dust. And, aside from the plastic dust handles, all of those dusters would wind up in the landfill.

Finding Swiffer alternatives isn’t hard when your brother owns an ecommerce company that specializes in supplying high-quality microfiber products to cleaning professionals. Samples are
pretty easy to come by. I asked my dear brother if he had any dusters I could try. I already knew that I could just throw microfiber in the washing machine and reuse it because I use the cloths as dish towels and to dry my car after the car wash.

He gave me the Mini Duster and the Chenille High Duster. The mini duster is about the size of a regular Swiffer.
It actually did attract and capture dust! No more lines of dust on the edges of the shelves and I wasn’t just sweeping it onto the floor either. It stayed on the duster. The same thing happened with the Chenille High Duster. The foam core handle was super flexible and there weren’t any dust bunnies in my hair when I was finished with the fan and hanging light fixtures. The Swiffer/microfiber comparison showed microfiber dusters to be the wiser Swiffer alternatives.


With the microfiber, I didn’t have to stop midway through to switch the duster covers. Once I was finished, the sleeves were easy to pull off and toss into the laundry and I would be able to re-wash them hundreds of times, according to my brother, who is strangely passionate about microfiber.

 

Let’s do a little more math…. The retail for the mini duster, Chenille High Duster, and one extra cover for each is $30.37. That’s all. More than $100 less than keeping me in Swiffer refills for a year. And, if I truly dusted, then laundered once a week, that $30 investment would stretch out at least over two years, probably closer to four before I had to replace them. Overall, the microfiber dusters are far superior as Swiffer alternatives – financially, environmentally, and for better cleaning and hey, keeping my head dust-free too.

While it’s true that Microfiber Wholesale doesn’t have wonderfully produced TV spots to elicit genuine emotion from me, they do have products that work better and will save a nice chunk of change year over year. I suppose it’s best to leave the commercials to Swiffer and the cleaning to microfiber.

Choosing the Best Microfiber Mop System

Hands down, the most frequently asked question around here is, “which microfiber mop system should I buy?” As you’re probably aware, we offer 2 – the Microfiber Mop System and the Premium Microfiber Mop System. Both systems include a handle and frame, 2 wet mop pads and a dust mop pad. But what exactly is the difference?

microfiber-mop-system-angleThe standard sized Microfiber Mop System comes with a 16″ aluminum angled mop frame and a heavy duty aluminum telescoping handle. The unique angled sides of the frame allow you to easily access corners and baseboards. The swivel mechanism on the top of the frames lets the handle pivot down to allow you to reach under furniture. These features are great for living/family rooms, hallways, kitchens and bathrooms. The pads attach to the frame’s 2 rows of hook and loop type material holding them in place until they’re pulled off. The wet mop pads are light weight and easy to fit under a faucet to dampen and then wring out by hand. The Mojave dust mop pad’s outer fringe yarn attracts larger debris like pet hair while the face yarn attracts smaller dust particles.

professional-microfiber-mopThe standard sized Premium Microfiber Mop System comes with an 18″ heavy duty aluminum mop frame and a stainless steel telescoping handle. The heavy duty frame features the same type of swivel mechanism so the handle can lay down flat but the rectangular design of the frame can make getting into corners a bit more challenging.  This frame has 3 rows of hook and loop type material to attach the pads to. The wet mop pads included in this system are our highest quality wet mop pads. The microfiber wraps all the way to the back of the pads to clean the baseboards and the pad has a thicker core which allows it to absorb more liquid. These pads will cover a greater surface area but can be harder to wring out manually. The Mojave dust mop pad is also included with this system.

Both of Microfiber Wholesale’s mop systems are available for upgrade to larger sizes and extra pads are available for purchase.

Here’s our expert opinion…If you’re looking for a microfiber mop for everyday or every-other-day cleaning of your home, apartment or condo, the Microfiber Mop System will perfectly suit your needs. If your application involves a larger space or high traffic areas, or you’re a professional that needs a microfiber mop for clients that you visit less frequently, we recommend the Premium Microfiber Mop System.  Order your Microfiber Mop System today!

Congrats to Jess Baidwan!

We want to recognize our friend, and one of the most knowledgable guys we know in the cleaning industry, Jess Baidwan for well deserved recognition in CleanLink. Jess is the custodial supervisor at Southern Ute Indian Tribe. We know first hand how seriously Jess takes his work and how important it is to him to get the right cleaning supplies and equipment in the hands of his team. Check out the article in which Jess describes how he motivates his team and what they’ve been able to accomplish.

Way to go, Jess!

How to keep your floor clean when you have a pet.

Pet hair on the floor, we know it all to well

I love my dog. He’s a 7 year old American Akita named Kyo. He’s a good boy, gentle and loyal. He has a coat that’s as soft as a mink! In late spring he “blows his coat”. If you’re unfamiliar with dogs blowing their coat it’s kind of like shedding on steroids. Think of it like this: Shedding is like dragging your Christmas Tree out of the house sometime between Christmas and New Years. You’re going to have some pine needles on the floor, but it won’t be too bad. A dog blowing his coat is like dragging the Christmas tree out in February. You can’t even believe the tree had that many needles to begin with. It’s a mess.

pet hair cleaning

Kyo really is part of our family and he’s allowed in the house. For most of the year his coat isn’t too much trouble, but for a little while in late spring he’s a disaster. Fortunately the alpha dog in our pack, me, happens to be an importer of the finest microfiber cleaning products known to man!

When our dog is blowing his coat, we do the same thing you should when your dog sheds, dust mop your floor with microfiber. You guys, it’s so easy to do… it literally takes a minute or so to dust mop a thousand square feet. If you know the right way to mop (mopping in a motion similar to a figure 8, keeping the leading edge of the mop moving forward) you’re pretty much guaranteed to collect all the hair on your hardwood or tile floors.

Check out this video for more on cleaning up dog hair… and then buy a microfiber mop kit:

BUY ONLINE HERE:

microfiber-buttonamazon

How To Get The Most Out OF Your Microfiber Mops

 

General Mopping Tips

  • Use a dust mop to remove large particles of dust or dirt that can scratch your floors.
  • Mop handles should come under your chin so there is no bending or extending arms
  • If you have a collection of dirt when you’re done mopping, use a damp microfiber cloth to wipe it up
  • Start in a corner and mop in a figure 8 pattern
  • Reduce train on your back and use lightweight mops with proper handle height

How To Use Microfiber Wet Mops

  1. Start with water only unless disinfecting
  2. Wet enough of the mop head for the job. Consider using a mop bucket
  3. Wring out so head is damp, not dripping
  4. As mop head gets dry, replace with wet one

 

 

Microfiber Wholesale’s 2015 Dusting Tips and Guidelines

One of the most time consuming tasks around the home or office is keeping it dust free. While dust-free might be an unrealistic expectation, Melissa Maker from cleanmyspace.com has created a video that we think can help you move one more step in that direction.

Corners, Moldings and Door Frames

To clean the corners, door frames and moldings, the “lazy” way is to attach a microfiber cloth to a mop handle and kiss those cobwebs good-bye. A high duster is good for this as well and if you’re already cleaning up high you can kill two birds with one duster.

Microfiber Wet Mop PadWalls

Dusting your walls may seem crazy but according to TidyMom.net, walls can hold a lot of dust if they’re not cleaned regularly. Melissa recommends attaching a microfiber cloth to a flat mop head and working in a ‘W’ pattern. Cleaning horizontal surfaces can be awkward but a small mop pad, like our wall wash mop pads, can make it easier.

Bathroom VentsAir Ventilation Duct

Most people forget about these little dust magnets. This one is an easy fix with just a vacuum with a brush attachment.

BaseboardsCleaning a Baseboard With Microfiber

So unless you want to  than grabbing a cloth like this guy and getting on hands and knees to wipe down the baseboards, you should refer to the tip for corners, moldings and door frames. Having your cloth attached to something that reaches the cleaning areas without stooping, bending or kneeling will make this job easier.

Delicate Items Cleaned By Microfiber ClothsDelicate Items

Cut down on time spent dusting your shelves when you utilize the next tip. When you have delicate antiques or figurines on your shelves, use a small paintbrush. Lightly dampen the bristles and get detailed dusting without missing inserts and details. Microfiber Wholesale’s Mini Duster is also good for delicates.

Dust in the Right DirectionSnow Dusting Storm

When you dust, remember our friend Gravity and avoid a snow errr…dust storm. If you start from the bottom and work your way up, you’ll need to re-dust the bottom since the dust disturbed while dusting at the top will fall. If you start at the top, the blizzard will be settled by the time you get to the bottom, leaving you more likely to stay dust-free longer.

Use Microfiber ClothsStacked Microfiber Towels

Melissa’s next tip is one we can completely get on board with. She recommends only using microfiber cloths to dust. She points out that since microfiber cloths are positively charged, which attracts the negatively charged dust particles. That is something your old t-shirt can’t claim.

Cleaning Your DuctsClean Your Ducts

Cleaning your ducts may not seem like it would affect the dustiness of your house but it has more influence than you think. If there’s years of built up dust in your ventilation system, each time your furnace or AC kicks on, that dust is blown into the air. That old dust settles on your furniture, making a mess. It is recommended that you get your ducts cleaned every 5 years.

Ceiling Fans and Light FixturesCeiling Fan Cleaning With Microfier

Melissa recommends using a bendable duster to reach the high places that gather dust. We recommend our Chenille Microfiber High Duster. Microfiber grabs the dust and holds on to it better than any other fabric and the extra reach our high duster makes those hard to reach areas easier to clean.

 

Vacuuming Under Areas You Can’t See

The final tip might be the most creative. Tight or unseen places like under the bed or couch are magnets for loose change and other small items that can do major damage to your vacuum. This might cause you anxiety when you’re ready to clean with an attachment. Avoid sucking up anything but dust and dirt by placing pantyhose over the end of the attachment. This will filter out anything big enough to do damage.

What do you think of CleanMySpace.com’s list? Do you agree? What are some of your best dusting tips?

Sources:

 

http://cleanmyspace.com/10-handy-dusting-tips/

and

http://tidymom.net/2014/10-handy-dusting-tips/

 

Helping Cancer Patients and Finding Fulfillment with Lynn Frankenfield from Cleaning for a Reason

Listen to this Show and Learn:

  • The Phone Call hang up that led to over $4 million in free cleaning to cancer patients
  • How a Georgia Cleaner found new joy in her business working with cleaning for a reason
  • Why sharing your values with your community isn’t just fulfilling, it’s good business

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New Item: Microfiber Spit Duster

We added a Microfiber Split Duster to the Microfiber Dusters section of the website. ThisMicrofiber Split Duster item has been listed as a custom item for quite a while; we had enough interest in it that we decided to bring it into our regular inventory. It’s in stock now!
It’s good for dusting just about everything. Use it as a regular small dusting wand for flat surfaces as well as for things where a split duster would be a time saver like banisters and chair backs.

New Microfiber Dust Mops

We’re introducing new microfiber dust mops; these will be an improvement over the dust mops they’re replacing.

Mojave Microfiber Dust Mop

The Mojave Microfiber Dust Mop replaces the Microfiber Dust Mop with Microfiber FringeMDMM18 Yarn. This mop has the style of same cut pile face with a looped microfiber yarn around the outside of the pad as the previous mop. It also attaches to the same microfiber mop tools. There are a few key differences with this pad:

  1. The fringe yarn is a much better yarn. The yarn on the previous mop wasn’t twisted very tightly, it did a great job of picking up debris, but since it was so loose it debris would get stuck in it and it wouldn’t release.
  2. The face yarn is denser. This means it will have more capacity to pick up and hold onto dust.
  3. The overall construction on this dust mop is far superior to the old version which means it will hold up better and last longer.

The Mojave Microfiber Dust Mop comes in the following 4 sizes:
19” Mojave Microfiber Dust Mop (works with 16” and 18” Microfiber Mop Tools)
26” Mojave Microfiber Dust Mop
38” Mojave Microfiber Dust Mop
50” Mojave Microfiber Dust Mop

 

Yuma Microfiber Dust Mop

The Yuma Microfiber Dust Mop replaces our Microfiber Looped Yarn Slot Pocket Dust MDMY18Mop. It’s the same design as the old mop; it works with conventional dust mop hardware including a clip on dust mop handle that slides into the pocket of the mop. Like the Mojave Dust Mop, there are key differences between this mop and the one it replaces:

  1. The yarn that’s used for this dust mop is superior to the yarn used for the old version. It’s tighter which means debris won’t get stuck in it so easily. This is especially important for this type of dust mop because it utilizes this yarn throughout the mop.
  2. The backing used in this mop is better quality. This is the material that the yarn is sewn to, as well as the material that is used to the pocket side of the mop.
  3. The overall construction on this dust mop is far superior to the old version which means it will hold up better and last longer.

The Yuma Microfiber Dust Mop is available in the following 5 sizes:
18” Yuma Microfiber Dust Mop
24” Yuma Microfiber Dust Mop
36” Yuma Microfiber Dust Mop
48” Yuma Microfiber Dust Mop
60” Yuma Microfiber Dust Mop

 

Replace Your Paper Towels!

 

Paper Towel Alternative

We just added a 12″x12″ Disposable Microfiber Towel to MicrofiberWholesale.com. We’ve had a larger disposable microfiber towel available for years, and people love them. Because they’ve been so popular we decided to bring in the smaller version.

These towels are great for any cleaning job that needs the cleaning power of microfiber, but would ruin a regular microfiber towel. They’re also great for healthcare applications as a single use disinfecting cloth.

Another GREAT application for these towels is at home. These towels are machine washable, so wouldn’t they make a great alternative to paper towels? According to multiple sources, Americans send 3000 tons of paper towels to landfills every year. Imagine if we could stop using so many of them and we switched to these towels? They’re cheap. They’re reusable (you can expect to get a dozen or more washings out of these towels). They’re far more absorbent than paper towels. They clean much better than paper towels. What’s not to like?

If you want to give them a try go here for ordering info!